Monday, 20 September 2010
Have you ever wanted to try out how hot the hood of your car really is with that cartoon tried test of frying an egg of the hood of your car?
Well, The national has reported that a campaign was launched yesterday, that is part of the RTAs initiative to get people out of their cars and into the metro.
They had planted realistic looking eggs (Sunny side up) on to the hood of around 3500 cars around Dubai Media City. With temperatures going above 50 degress celcius it wouldnt be too hard to believe!
“Basically, we want to get people who drive cars thinking of public transport – and the Metro specifically. The idea we’re placing is that it is so hot right now you can fry an egg on your car.”
Ambient advertising for the win!
Image and story compliments of www.thenational.ae (Click on the title for the original article)